Wednesday, October 17, 2007

The Top Four, which are you?

I was thinking the other day about the various types of sales people. And then a good friend pointed out the following to me.

There are truly only four categories of sales people:

#1. the order taker. Doesn't do much but gets a commission with existing accounts.

#2. the brand sales person who works for the company that has the brand identity. He/she doesn't really sell, they are able to push product because the company's brand is so strong.

#3. The product expert, this is the person who knows everything about the product and is able to illustrate this to the customer.

Finally #4. The trusted advisor or resource. This person has truly developed the relationship with the client and is the advisor that they go for additional information. this is a good place to be for any rep.

Let me know of you think there are any others.

Good selling,

Steve

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